On-Demand Webinar:

Innovation Management in Times of Crisis

Using Patent Analytics to Make Data-Driven Decisions

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Carsten Guderian
Senior Project Leader
Sarbani Chattopadhyay
Dr. Sarbani Chattopadhyay
Dr. Peter Bican
Friedrich-Alexander University

About the Webinar

Crises like the COVID-19 pandemic affect corporate decision-making related to R&D management, technology scouting, and other innovation activities. Decision-makers need to act quickly but often rely on ad-hoc decisions or even gut feelings when drafting their crisis response strategies. Learn how you can rely on objective patent data to make better decisions during times of crisis, circumvent budget constraints, generate an additional budget, or achieve cost savings. We will also discover how patents may be used to detect key biotechnology firms that are likely to successfully develop treatments and vaccinations against pandemics like COVID-19.

In this webinar, we discussed:

  • How to make data-driven decisions, related to innovation, with patent analytics and patent data
  • The predictive capabilities of insightful patent data
  • How patent analytics can help make a business case for increased budgets to maintain, or increase, innovation activities